Ducati has a new Dealership in Stoke.

Ducati Stoke to Relocate Under New Ownership at the begining of July 2025

Ducati's presence in Stoke is set to enter an exciting new chapter, with the dealership moving to a new location under a fresh franchise agreement at the begining of July 2025.

The upcoming Ducati Stoke dealership will showcase the complete Ducati and Scrambler Ducati line-up, along with the latest collections of apparel and accessories. The new site will also offer official Ducati Servicing and the Ducati Approved pre-owned program, ensuring a full-service experience for all riders.

To guarantee a smooth transition, the existing DMC Stoke dealership—operated by the Ducati Manchester Group—will continue to serve customers until the new showroom opens its doors.

This relocation marks a new era for the Ducati brand in Staffordshire, as it comes under the ownership of Bob Sheldon—a well-known name in the regional motorcycle scene. With a track record of award-winning dealerships, this will be Bob’s first foray into the Ducati brand, signaling a move into the premium sector of the industry.

Despite the change in ownership, Ducati fans can expect the same high standards of service and customer care. The new Ducati Stoke team is committed to delivering the premium experience that riders have come to expect.

The Ducati Manchester Group has built a successful legacy in Stoke, and the opportunity for new ownership follows a strategic consolidation of its business operations. Both current and incoming franchisees are working closely to ensure a seamless handover and continued support for the local motorcycling community.

As one chapter closes, another opens—bringing renewed energy, expertise, and excitement to Ducati riders across Staffordshire.

Chris Booth, owner of Ducati Manchester Group, said: “This strategic decision enables us to optimise our franchise and stock portfolio, allowing us to enhance our reach and continue delivering an exceptional experience for our valued Ducati clients. We have had great success with DMC Stoke and created wonderful memories with our clients there. We are delighted that Bob Sheldon is at the helm of the new store, and we are confident that he will enjoy the same success as we have done. We also remain committed to continuing our services until the new store is up and running to ensure the best possible experience for our valued clients.”

Bob Sheldon, the new owner of Ducati Stoke, said: “I am very proud and excited to start writing this new chapter for Ducati Stoke. I have been in the industry for a while now, but this is my first Ducati showroom, and I can’t wait to start working with such an esteemed and premium brand. I have great plans for the future of the dealership and welcome all the existing clients as well as new ones to come and visit us as soon as the doors open.”